Sometimes,
there are various common mistakes that we designers do which decrease our
reputation in the market no matter how good we are in our field. So, here are a
few common mistakes discussed below to always keep in mind while designing
brochures, graphic, pamphlets, business cards, posters, flyers etc.
Readability
- The content on image or the pure content should be readable.
- Use fonts which are not too fancy and are easy to read, just keep it simple.
- The content should be contrasted to the background if used on the image so that it can be read easily.
Fonts
- Limit on use of font and type face like 2-3 only.
- Do not use all caps.
- It should not be neon colors on light backgrounds.
- Use matching fonts.
Grammatical Mistakes
- Check the spelling mistakes in the content before handing over your work to the client.
- Also, check the grammatical mistakes as this can harm your reputation.
Color Palette
- Use logical color palette.
- Always consider color wheel.
- Use of proper colors in proper place.
Content and Audience
- Make your design strictly according to the content.
- Always design for your audience.
Word Spacing
- The spacing between the words should be equal.
- Do not forget to do kerning.
- Keep line length short.
- Always use SHIFT+ENTER while changing lines in a paragraph.
Alignment
- Check the alignment before finalizing it.
- Have purposeful hierarchy.
Supporting Graphics
- Use the graphics or images according to the topic of your project.
- Supporting graphics should be eye- catching.
Grid and Guides
- Use Grid for equal width for rows and columns.
- Use smart guides to make work easier.
Final Check
- Do the final check on your project before handing it to your client or publishing for your own purpose.
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